Agencies manage your ads for you (β¬2,000β5,000+/month), but you stay dependent on them. Coaching teaches you to run your own campaigns. You learn the system, understand the data, and gain the confidence to optimize on your own all in 10 sessions. Plus, you own the knowledge forever. You can still hire an agency but you'll know what they're talking about and you can be on top of their performance marketing team.