Meet Your Coach
An Expert Dedicated To Your Growth
I’m Ema, a digital marketing expert and business coach with over 15 years’ experience. My career spans performance marketing agencies in the US, UK and EMEA, where I honed skills in funnels, automation and conversion-focused advertising. After leading marketing teams and agencies, I now dedicate my expertise to helping individuals, & smaller organisations thrive.
My approach is data-driven and personalised. I evaluate your goals, craft a bespoke marketing roadmap, implement campaigns across channels and monitor performance closely. Based in Portugal, with roots in Asia & Africa and passion for travel, I love partnering with businesses worldwide to demystify digital marketing and empower teams to achieve consistent ROAS.
I studied Computer science as a bachelor degree, I hold an MBA and I am currently pursuing a DBA degree in NBS in Lisbon.
My Philosophy
Many businesses struggle to convert traffic into sales despite the popularity of digital marketing. My coaching and consulting programmes address this gap. We start by clarifying your goals and challenges, then move through a structured five-step process:
1. Discovery & Goal Setting
2. Strategic Planning (Given 2026 Updates)
3. Implementation & Training
4. Performance Analysis
5. Optimisation & Scaling
What To Expect From Ema?
“I had the opportunity to work with Ema while learning Facebook Ads, and she was exceptional.
What stood out immediately was her ability to teach inside a real ad account instead of relying on theory. From the first session, she walked me directly through Ads Manager, explained the structure of campaigns, and showed me how to think through decisions instead of just telling me what buttons to click.
She has a very calm and practical teaching style. Rather than overcomplicating things, she focuses on helping you understand the fundamentals so you can confidently run campaigns yourself. During our sessions she helped me set up campaigns, understand what metrics actually matter, and build the confidence to launch and analyze ads properly.
What I appreciated most is that she genuinely cares about empowering the person she’s working with. The goal was never dependency… it was helping me build the judgment and skills to operate effectively on my own.
If you’re looking for someone who deeply understands Facebook Ads and can teach the logic behind performance marketing in a clear and structured way, I highly recommend working with Ema..”
Elijah Best
Business Owner, Education
“I've had the pleasure of working with Ema as our Marketing Manager since the past year. She consistently brings a dynamic, freestyle approach to her work. She has a unique ability to stay sharp and proactive, always ready to tackle challenges head-on.
Her blend of creativity, marketing knowledge, and character makes her an asset to any team!”
Violeta Yuste Andía
Head of Customer Success & Integrations, SAAS
“Ema was incredible to work with. Her knowledge of paid media is 10/10 across Google, Meta, TikTok, Reddit. She also has a great attitude and works fast and transparently.”
Apoorva Modi
Business Owner, eCom & SAAS
Upcoming Workshops
Master Meta Ecosystem
Learn how to connect accounts, add users, control permission, add or remove partners from the platform without losing your digital assets or handing it over completely to agencies or freelancers.
Date & Price Announced Soon..
Master Meta Ads Campaign
Step-by-step guidance to create Meta Campaigns (Facebook and Instagram) from scratch!
Learn how to target, write content, optimize objectives & bidding and be familiar with the Meta Business Suit Instantly!
Date & Price Announced Soon..
Master Google Ecosystem
Learn how to connect accounts, add users, control permission, add or remove partners from the platform without losing your digital assets or handing it over completely to agencies or freelancers.
Date & Price Announced Soon..
Keep me in the loop for upcoming workshops!
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