I've spent 15+ years in the trenches of digital advertising, running campaigns across the US, UK, and EMEA markets, managing budgets for eCommerce brands, service businesses, and everything in between.
And the one thing I kept seeing, over and over again? Business owners bleeding money on ads; not because their offer was wrong or their creative was bad, but because nobody ever showed them what was happening inside the settings.
I'm not an agency. I'm not here to take over your campaigns and keep you in the dark. I'm an educator who believes that when you understand how the algorithm works, you stop being its victim — and start being its boss.
This course is everything I wish someone had handed me earlier. The shortcuts, the settings, the small adjustments that make a big difference. No jargon, no gatekeeping — just real, practical knowledge from someone who's been in the platform every single day.
When you know better, you spend better.
Let's make your budget work smarter.
— Ema Abou