
Guiding You To Success in the Digital World
Ema is a MarTech Advisor With 15+ Years of Global Experience in marketing agencies in the US, UK and EMEA. She helps entrepreneurs and businesses build profitable online systems that actually convert.
With years of hands-on experience in performance marketing, funnels, and automation, she delivers tailored strategies that turn digital channels, from SEO and PPC to social media and content, into consistent growth engines.
Today, Ema empowers business owners to optimize their digital strategy, fix underperforming ad campaigns, and audit third-party services provided to ensure every dollar spent drives measurable results.
Having worked with and led marketing agencies, she now dedicates her time to helping small and mid-sized businesses thrive in an increasingly competitive digital landscape.

Areas Of Experience
PPC & Social Ads

Website Optimisation

Social Media Marketing

Email Campaigns

AI in Digital Marketing

Strategy & Reporting

Marketing Automation

1:1 & Team Sessions

Happy Clients

USERGUEST
SAAS, EUROPE

GETCHARTA
LEAD GENERATION, USA

TRIGGERS ACADEMY
EDUCATION ACADEMY, KSA

LOVE2STAY
ECOMMERCE, UK

THE STAR FOREST
AI PRODUCT, USA

CUBEVI
3D & GAMING, USA

HALREADY
LEAD GENERATION, GERMANY

CAPELLA UBUD RESORT
ECOMMERCE, GLOBAL
& MANY MORE....
Every business is unique, your business has its own story, but effective marketing follows a clear strategy. Together, we’ll tailor that framework to your goals, so you can scale with clarity, efficiency, and confidence.
Tech Stack & Expertise
With over 15 years in the industry, I’ve watched marketing tools come and go, but the fundamentals never change. Some platforms will always matter, and understanding them is key to long-term success.
Ad-Tech & Ad-Ops Technology
Google ads, YouTube Ads
Meta (Facebook, Instagram & Whatsapp)
Snapchat Ads
TikTok Ads
Native ads (Taboola, Outbrain,..etc)
DV360 & Search 360
LinkedIn Ads
Reddit Ads
Criteo ads
Google Tag Manager
Google Analytics 4
Looker Studio
Meetup
Eventbrite
LinkedIn Sales Navigator
Web Scraping Tools
Go High Level
WordPress
Shopify
ClickFunnel
Apollo
System.io
LeadPages
Unbounce
Zapier
Monday
Airtable
Clickup
HubSpot
ActiveCampaign
SAP Fiori, SAP SF
Salesforce
AI For Content
Custom GBTs
AI Agents
AI For Social Media
How Working With Me Looks Like?
1
Our journey starts with understanding your business, where you are now, your goals, and what challenges you’re facing in your marketing operations. In this session, we’ll identify key areas for improvement, audit your current MarTech setup, and uncover growth opportunities.
2
Once we’ve identified your goals and assessed your current marketing setup, we’ll create a clear roadmap to move forward. This includes defining priorities, selecting or optimizing your MarTech tools, and aligning your marketing strategy with measurable growth outcomes. Whether you’re refining an existing funnel or building automation from the ground up, we’ll map the journey, integrate the right systems, and ensure every tool, process, and campaign works in sync. The goal is simple: transform your marketing operations into a connected, efficient engine that drives results, and keeps scaling as you do.
3
Once the strategy is set, we move into execution mode, implementing automations, optimizing campaigns, and ensuring all platforms work together seamlessly. I’ll guide you or your team through setup, integrations, and workflows so your MarTech stack runs efficiently, saving you time and maximizing performance across channels.
4
With everything live, it’s time to measure what matters. Having defined the KPIs that should be tracked for your business, we’ll set up the right tracking systems and dashboards to monitor results in real time. From campaign analytics to conversion rates and automation efficiency, we’ll continuously fine-tune your setup for better accuracy, performance, and scalability.
5
Optimization doesn’t stop at implementation. We’ll review performance data, assess results, and gather feedback to identify what’s working and what needs adjustment. This ongoing analysis ensures your marketing operations keep evolving, your ROI keeps improving, and your MarTech continues to support your growth at every stage.
What My Clients Say
Joanne A., Business Owner
Ema is a magician!! She is amazing and has been helping us run Facebook ads for the last 6 months. Our school has tried a few different Facebook strategists in the past and they were all disappointments! We’re so glad we finally found Ema! Thank you!
Azza Goudi, Art Studio Owner
She’s incredibly professional, creative, and truly understands how to bring out the unique identity of a brand. We saw a clear improvement in engagement and visibility after her campaigns. She’s detail-oriented, dedicated, and treats the project as if it were her own. I highly recommend Ema to anyone looking for real results and high-quality marketing.
Susana Lopes, Self Employed
Demonstra um entusiasmo contagiante e uma capacidade notável de se adaptar rapidamente às mudanças. Além disso, é uma excelente comunicadora, envolvente e inspiradora. Trabalhar com ela é uma experiência enriquecedora, e recomendo vivamente os seus serviços a qualquer pessoa que procure profissionalismo, dedicação e resultados de excelência.
Not Yet? Let's Have A Discovery Call
Get to know each other, for me to learn how to customize the next step for you to feel comfortable and confident with your digital efforts!
All rights reserved @ Ema Abou 2025. With ❤️ From Portugal
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