Guiding You To Success in the Digital World

Ema is a MarTech Advisor With 15+ Years of Global Experience in marketing agencies in the US, UK and EMEA. She helps entrepreneurs and businesses build profitable online systems that actually convert.

With years of hands-on experience in performance marketing, funnels, and automation, she delivers tailored strategies that turn digital channels, from SEO and PPC to social media and content, into consistent growth engines.

Today, Ema empowers business owners to optimize their digital strategy, fix underperforming ad campaigns, and audit third-party services provided to ensure every dollar spent drives measurable results.

Having worked with and led marketing agencies, she now dedicates her time to helping small and mid-sized businesses thrive in an increasingly competitive digital landscape.

Areas Of Experience

PPC & Social Ads

Website Optimisation

Social Media Marketing

Email Campaigns

AI in Digital Marketing

Strategy & Reporting

Marketing Automation

1:1 & Team Sessions

Happy Clients

USERGUEST

SAAS, EUROPE

GETCHARTA

LEAD GENERATION, USA

TRIGGERS ACADEMY

EDUCATION ACADEMY, KSA

LOVE2STAY

ECOMMERCE, UK

THE STAR FOREST

AI PRODUCT, USA

CUBEVI

3D & GAMING, USA

HALREADY

LEAD GENERATION, GERMANY

CAPELLA UBUD RESORT

ECOMMERCE, GLOBAL

& MANY MORE....

Every business is unique, your business has its own story, but effective marketing follows a clear strategy. Together, we’ll tailor that framework to your goals, so you can scale with clarity, efficiency, and confidence.

Tech Stack & Expertise

With over 15 years in the industry, I’ve watched marketing tools come and go, but the fundamentals never change. Some platforms will always matter, and understanding them is key to long-term success.

Ad-Tech & Ad-Ops Technology

Google ads, YouTube Ads

Meta (Facebook, Instagram & Whatsapp)

Snapchat Ads

TikTok Ads

Native ads (Taboola, Outbrain,..etc)

DV360 & Search 360

LinkedIn Ads

Reddit Ads

Criteo ads

Google Tag Manager

Google Analytics 4

Looker Studio

Lead Generation Technology

Meetup

Eventbrite

LinkedIn Sales Navigator

Web Scraping Tools

Funnel Building & Optimization Stacks

Go High Level

WordPress

Shopify

ClickFunnel

Apollo

System.io

LeadPages

Unbounce

CRM & Automation Technology

Zapier

Monday

Airtable

Clickup

HubSpot

ActiveCampaign

SAP Fiori, SAP SF

Salesforce

AI Technology

AI For Content

Custom GBTs

AI Agents

AI For Social Media

How Working With Me Looks Like?

1

Introductory Session

Our journey starts with understanding your business, where you are now, your goals, and what challenges you’re facing in your marketing operations. In this session, we’ll identify key areas for improvement, audit your current MarTech setup, and uncover growth opportunities.

2

Planning Our Next Steps

Once we’ve identified your goals and assessed your current marketing setup, we’ll create a clear roadmap to move forward. This includes defining priorities, selecting or optimizing your MarTech tools, and aligning your marketing strategy with measurable growth outcomes. Whether you’re refining an existing funnel or building automation from the ground up, we’ll map the journey, integrate the right systems, and ensure every tool, process, and campaign works in sync. The goal is simple: transform your marketing operations into a connected, efficient engine that drives results, and keeps scaling as you do.

3

Execution

Once the strategy is set, we move into execution mode, implementing automations, optimizing campaigns, and ensuring all platforms work together seamlessly. I’ll guide you or your team through setup, integrations, and workflows so your MarTech stack runs efficiently, saving you time and maximizing performance across channels.

4

Performance Tracking and Improvement

With everything live, it’s time to measure what matters. Having defined the KPIs that should be tracked for your business, we’ll set up the right tracking systems and dashboards to monitor results in real time. From campaign analytics to conversion rates and automation efficiency, we’ll continuously fine-tune your setup for better accuracy, performance, and scalability.

5

Analysis and Feedback

Optimization doesn’t stop at implementation. We’ll review performance data, assess results, and gather feedback to identify what’s working and what needs adjustment. This ongoing analysis ensures your marketing operations keep evolving, your ROI keeps improving, and your MarTech continues to support your growth at every stage.

What My Clients Say

Joanne A., Business Owner

Ema is a magician!! She is amazing and has been helping us run Facebook ads for the last 6 months. Our school has tried a few different Facebook strategists in the past and they were all disappointments! We’re so glad we finally found Ema! Thank you!

Azza Goudi, Art Studio Owner

She’s incredibly professional, creative, and truly understands how to bring out the unique identity of a brand. We saw a clear improvement in engagement and visibility after her campaigns. She’s detail-oriented, dedicated, and treats the project as if it were her own. I highly recommend Ema to anyone looking for real results and high-quality marketing.

Susana Lopes, Self Employed

Demonstra um entusiasmo contagiante e uma capacidade notável de se adaptar rapidamente às mudanças. Além disso, é uma excelente comunicadora, envolvente e inspiradora. Trabalhar com ela é uma experiência enriquecedora, e recomendo vivamente os seus serviços a qualquer pessoa que procure profissionalismo, dedicação e resultados de excelência.

Are you

Ready To get Real?

Ready to commit to a trial lesson?

Not Yet? Let's Have A Discovery Call

Get to know each other, for me to learn how to customize the next step for you to feel comfortable and confident with your digital efforts!

All rights reserved @ Ema Abou 2025. With ❤️ From Portugal