Let me be honest with you about something.

The AI inside Meta and Google Ads doesn't work for you. It works for them. Every default setting is designed to do one thing: spend your budget — all of it — as fast as possible. And if you've never opened those settings and told it otherwise, that's exactly what it's been doing.

I've spent 15+ years running ads across the US, UK, and EMEA markets — for eCommerce brands, lead gen businesses, and SaaS companies. And the #1 mistake I see at every budget level is the same: trusting the defaults.

This course is me handing you the keys.

Lecture by lecture, I take you inside the exact settings that quietly inflate your costs — and show you what to change, untick, and exclude:

🎯 Targeting — the default audience settings that pay for window-shoppers instead of buyers, and the exclusions that stop you from paying twice for customers you already have.

📍 Placements — where your budget is really going (hint: cheap third-party apps that aren't even Facebook or Instagram), and the one untick that has cut cost per lead by up to 30%.

📊 Attribution — why Meta and Google both claim credit for the same sale, and how to use UTMs and GA4 to find out which platform actually deserves your budget.

🎨 Creatives — the default settings that bundle your ad with three competitors and recycle your old creatives with your new campaigns — while charging you for every impression.

No fluff. No theory. Every lesson is hands-on: open your ad account, follow along, fix the leak.

Whether you're spending $500 or $50,000 a month, this applies to you. You don't need an agency. You don't need a data analyst. You just need to know where to look — and I'll show you exactly that.

Ready to stop overpaying? Let's get into it. ➡